Optimize the Benefits of Your Social Media

Tips on keeping your post organic
• Aim to use 3-5 hashtags per post
• Consider the time and day you post

Tips for growing your followers
• Find people who share your companies values/interests
• Comment, like, and share their posts
• Follow them or add them as friends

Tips on communication
• Address questions or concerns in comments or direct messages in the same day 

Social media can be an incredibly helpful marketing tool to advertise your business. The constant cycle of information online allows your business to be seen by those who otherwise may never have come across it. While social media can be an easy way to increase exposure, there are some ways to optimize its benefits. Here are a few tips to make sure your social media marketing strategy is the best it can be. 

  1. Keep your posts genuine
    In an environment where you communicate through captions, it can be hard to make a social media post sound sincere, especially with the prominent use of hashtags. Hashtags can increase your exposure so you want to use them, but too many hashtags are a lot for a consumer to process. You want to find a balance and use about 3-5 hashtags per post to keep it simple.
  1. Schedule the creation and publishing of posts
    You should have a schedule of what you want to post and when. This schedule will give you more time to interact with consumers and other companies online rather than spending a lot of time creating posts. Also, consider what day and time you post because the timing of a post can impact how many people see it. You want to take advantage of online traffic patterns.
  1. Grow your following 
    The more followers you have, the more exposure you get. You want to create an online network of people and companies that have similar values and interests. Those hashtags mentioned before are what allow you to find the right people to engage with. Once you find those people, interact with their posts to get their attention. Like, comment, and share their posts to show your interest in them and they may reciprocate. Follow or add them as friends to establish a line of communication.
  2. Take advantage of every feature a platform has to offer
    Most social media sites nowadays give you more than one way to post content, like how Instagram has posts and stories. You want to use those other features as much as you can because a profile of diverse content can bring in a larger audience. It also keeps the audience you already have engaged in your content. 
  3. Communication with consumers is key
    Consumers interested in your business will reach out with questions or concerns in a variety of ways. Either through a Direct Message or the comment section of a post, you want to respond to their comments within the same day. A good response time will show that you are involved in the online community you have created and want the best for your consumers.
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