Maximize Your Momentum: Marketing Strategies for “Small Business Saturday”

Small Business Saturday, on November 29, 2025, is a marketing initiative created and promoted by American Express to encourage holiday shopping. Laurie Underwood, Marketing Consultant to WBDC and owner of bridal and lifestyle brand, Laury Bride and Living, shares short term strategies to make the most impact. With potential customers looking at small businesses on that Saturday, come a learn how to draw their attention and don’t let a good opportunity go to waste!