Optimize the Benefits of Your Social Media

Tips on keeping your post organic
• Aim to use 3-5 hashtags per post
• Consider the time and day you post

Tips for growing your followers
• Find people who share your companies values/interests
• Comment, like, and share their posts
• Follow them or add them as friends

Tips on communication
• Address questions or concerns in comments or direct messages in the same day 

Social media can be an incredibly helpful marketing tool to advertise your business. The constant cycle of information online allows your business to be seen by those who otherwise may never have come across it. While social media can be an easy way to increase exposure, there are some ways to optimize its benefits. Here are a few tips to make sure your social media marketing strategy is the best it can be. 

  1. Keep your posts genuine
    In an environment where you communicate through captions, it can be hard to make a social media post sound sincere, especially with the prominent use of hashtags. Hashtags can increase your exposure so you want to use them, but too many hashtags are a lot for a consumer to process. You want to find a balance and use about 3-5 hashtags per post to keep it simple.
  1. Schedule the creation and publishing of posts
    You should have a schedule of what you want to post and when. This schedule will give you more time to interact with consumers and other companies online rather than spending a lot of time creating posts. Also, consider what day and time you post because the timing of a post can impact how many people see it. You want to take advantage of online traffic patterns.
  1. Grow your following 
    The more followers you have, the more exposure you get. You want to create an online network of people and companies that have similar values and interests. Those hashtags mentioned before are what allow you to find the right people to engage with. Once you find those people, interact with their posts to get their attention. Like, comment, and share their posts to show your interest in them and they may reciprocate. Follow or add them as friends to establish a line of communication.
  2. Take advantage of every feature a platform has to offer
    Most social media sites nowadays give you more than one way to post content, like how Instagram has posts and stories. You want to use those other features as much as you can because a profile of diverse content can bring in a larger audience. It also keeps the audience you already have engaged in your content. 
  3. Communication with consumers is key
    Consumers interested in your business will reach out with questions or concerns in a variety of ways. Either through a Direct Message or the comment section of a post, you want to respond to their comments within the same day. A good response time will show that you are involved in the online community you have created and want the best for your consumers.

Critical Financial Tips to Maintain Your Business

  • Categorize expenses as best as possible for budgeting and tax purposes
  • Meet with your accountant at least quarterly to know your numbers
  • Use billing systems to automate and organize your receivables
  • Proactively negotiate terms with vendors to increase cash flows
  • Review your financial statement monthly

Staying on top of your finances is important to keeping your business on track. If you are organized and proactive with monitoring your money, you are giving your business what it needs to succeed. Now, saying you need to keep your money organized is easier said than done, so here are some ways you can maintain your finances. 

  1. Hire an accountant and bookkeeper who can actively partner with you. Having a bookkeeper is key to helping you with budgeting, preparing for tax season, and overall staying organized. 
  2. Work with your bookkeeper to correctly use your Charts of Accounts. This will allow you to properly track important data points about your business. 
  3. You want to categorize your expenses as best as possible. If you have the details of what you are going to spend money on, it will be easier to budget for the future. It will also prepare you for tax season. 
  4. It’s best to meet with your accountant on a regular basis. You should meet at least quarterly so you can keep track of your numbers and maintain steady plans for the future. 
  5. Using a billing system is a great way to monitor your money. If you have a billing system in place, you can automate and organize your receivables. Everything is in one place, and the automation aspect takes some weight off your shoulders. 
  6. Be proactive with vendors. If you proactively negotiate with your vendors you can increase your cash flow. That increased cash flow means more for you to expand your business. 
  7. You should regularly review your financial statements. By reviewing your statements monthly, you can easily see where your business stands financially. A consistent habit of looking at statements can prevent you from overspending and allow you to budget for the future. 

Accounting and bookkeeping are critical to maintaining your business. If at any point you don’t properly budget, you overspend, or you run out of cash flow, your business is at risk of going bankrupt. Financing can be a daunting task, but if you use organization tips like the ones above you will have no problem with it. All you need to do is find a schedule and system that works for your business. Tools like these give your company the chance to thrive without the stress that so often comes with managing money.